Peugeot aims to please

Peugeot is aiming to be one of the top three car companies for customer satisfaction within a year.

It is all part of a company-wide quality drive that includes everything from the craftsmanship and reliability of its cars to their whole-life running costs and the way customers are treated.

'The quality of our products is at its best level ever, but we need to go further,' said head of Peugeot Jean-Philippe Collin at the company's first dealer service awards in Paris.

Peugeot dealers in the UK are already on course to hit the company's customer satisfaction target. However, Collin acknowledges that, overall, the company's worldwide network is no better than 'among the upper part of average'.

He added: 'We are not yet at the right level and our target is to be among the top three in each country.'