New smart website for Fiat

Fiat has relaunched its UK website, which it says features a series of world firsts for a car website.

The site centres on a virtual showroom on top of the company's famous Lingotto building in Turin.

New features include a one-screen car configurator, where users can spec up their ideal Fiat on a single page.

A payment planner shows how customers can alter the deposit or monthly payments to find their ideal finance scheme.

The site also has forums and blogs and an Instant Messenger-style live chat facility where customers can 'talk' to Fiat customer services and advice guides accessed via your mobile phone.

Fiat makes no apologies for the flashy, video-led site - the site is built entirely for broadband users.

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