Kia's car for Europe

Designed in Europe; built in Europe; sold exclusively in Europe, Kia's most important car to date, the cee'd, hits UK showrooms. Replacing the Cerato, it is the catalyst that will push Kia on to a three per cent overall UK market share and 100,000 sales annually.

In terms of packaging, quality, driving dynamics, safety, style and image, it takes Kia on to a level that matches or surpasses anything in its class in Europe. A C-segment five-door hatchback, cee'd is the first Kia to be designed in Europe and the first to come out of our new state-of-the-art factory in Zilina, Slovakia.

As a demonstration of faith in the quality of the car and the standards of workmanship in that new factory, cee'd is backed by a unique seven-year warranty. It covers the entire drivetrain for seven years or 100,000-miles and it is transferable to subsequent owners. The rest of the car, bumper-to-bumper, is covered for five years. There is even a five-year or 100,000-mile paint warranty, ten-year anti perforation warranty and, should the worst ever happen, a three-year roadside assistance package, all included as standard.

Though Kia may be moving up in the world, we haven't forgotten where we've come from - or the many customers who have remained loyal to us through the years. cee'd will continue to deliver the outstanding value for money for which Kia is renowned. Prices start at less than £11,000 and stretch to just over £14,000, while the standard specification of every model is truly exceptional.

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